Eveready’s Disaster Preparedness Caravan, “PAMILYANG READY, LIGTAS NA
COMMNITY” Visits Tuna Capital General Santos City
Eveready, the country’s leading brand in battery and
flashlights recently visited General Santos City to continue its advocacy of
spreading the message of awareness across the country through its disaster
preparedness campaign “Pamilyang Ready, Ligtas na Community”.
Partnering with the City Disaster and Risk Reduction
Management Council (CDRRMC) of General Santos, Eveready’s nationwide
preparedness caravan held seminars and learning activities to educate and equip
local residents with useful measures to take during times of emergencies.
“The country is now battered by extreme weather systems all
year round, which is especially true for coastal and port towns such as General
Santos City,” said Johanna Emata, Brand Manager of Eveready. “Climate change
has caused Filipinos to re-asses the way they prepare for natural calamities
and knowing how to properly deal with emergency situations increases the chance
for safety and survival.”
While the country rebuilds and rehabilitates in the
aftermath of super-typhoon ‘Yolanda’ and recent tropical storm ‘Amang’, there
is now an urgency to keep cities, barangays, and homes prepared for the next
natural calamity.
Situated along the southern coast of Mindanao, known mostly
as the Tuna Capital of the Philippines and the home town of Filipino fighting
pride Manny Pacquiao, General Santos City is no stranger to disastrous weather.
Typhoon Pablo (international name Bopha) caused widespread loss of lives and
property in Southern Mindanao when it hit the country last December 2012.
Included among the casualties were over 300 fishermen from General Santos who
went missing at sea during the height of the storm. Also, rogue weather
systems, such as the strong tornado that affected around 650 residents of
Barangay Tinagacan last April 2014, have become rampant causing resident to be
extra vigilant towards potential hazards.
Among the most damaging disasters recorded by the Centre for
Research on the Epidemiology of Disasters (CRED) are tropical storms and
floods. In effect, these calamities cause the loss of lives, livelihood,
houses, and services.
Known as one of the disaster-prone countries in the world,
the Philippines was identified among the natural disaster hot-spot by a study
conducted by World Bank in 2008. The country ranks third following countries
like Vanuatu and Tonga. According to the study, 50.3 percent of its total area
and 81.3 percent of its population are prone to natural disasters.
Specifically relevant to port areas like the municipalities
in General Santos City, Eveready’s disaster preparedness seminar offered
discourses on flood, earthquake, and fire emergencies. To better equip
participants, the campaign also introduced the E-balde, which is an emergency
kit containing Eveready batteries, flashlights, medicines, water, canned goods
and other necessities during survival situations.
“This is the company’s way of giving back to the community.
Our commitment is that during times of calamities, the public can rely on our
products to keep families safe especially in times of emergencies because
Eveready is a reliable and trustworthy brand of batteries and flashlights,”
Emata added.
Eveready has already hosted similar successful campaigns in
different major cities nationwide including Batangas, Dagupan, and parts of
Metro Manila. Its caravan in Cebu was attended by the City Vice Mayor Edgardo
Labella while its mission to Davao City was graced by no less than Mayor
Rodrigo Duterte.
Eveready products are specially designed to meet the needs
of consumers during emergency situations because of their reliability and have
been trusted for many years by Filipino families safe in times of
disasters. It reliable products provide
valuable service then needed most. For
instance, Eveready headlights have hands-free features to ensure that people
can better help themselves and others when needed.
“Our mission is to spread the awareness movement outside of
the cities that we have already visited. The more places we visit, the more
people we get to empower with the skill and knowledge needed during emergency
situations,” Lady Reyes, Product Manager Lights said. “After this encounter
with residents of General Santos City, the Eveready Preparedness Caravan
expects stronger partnership with communities and families as we enjoin the
people to be ready for any eventuality,” Lady Reyes, Product Manager Lights
said. (Re-post by: ADLSNTV – adlsntv.blogspot.com and RPN – DXDX AM Radio
693Khz - Gensan
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